5 Simple Steps To Get Started Search Engine Optimization in 2019

5 Simple Steps To Get Started Search Engine Optimization in 2019 – okay so you want to get started with search engine optimization but it’s super confusing and you don’t know what to do first hi everybody I’m John Lincoln with a night visibility and today I’m going to tell you exactly how to start with SEO and how things evolve sequentially so that you can be successful with search engine optimization

5 Simple Steps To Get Started Search Engine Optimization

5 Simple Steps To Get Started Search Engine Optimization in 2019

Simple Steps Search Engine Optimization okay so the first thing that you do is you set up a website and then you take that website and you submit it to Bing Webmaster Tools and you submit it to Google search console that’s gonna get the size so that it’s inside of the index and so that these different search engines know that it exists outside of that you also want to go ahead and set up usually local directory listings and there’s a couple different ones that will allow you to do that some of those being uber all Moz local and Next so those are a couple different options for setting up local directories that’s gonna build some links to the website let people know that your business that’s out there and then it’s also gonna make make it so that it’s in the index so those are a couple of good places to start so next there’s a couple technical things that you want to make sure are set up correctly on your website you want to make sure that you have a site map you want to make sure that you have URLs that are not dynamic kind of clean URLs they never change and that can be sitt sitting there in the index and can be picked up and you want to make sure that you’ve got a couple specific items on your pages so you want to make sure you have titles that are on the page descriptions H1 H2  you can add copy to the page you can add images to the page and if you can do that then you’ve got kind of the basic foundation that you need for search engine optimization if you’re on WordPress then it’s a good idea to install Yoast.


That’s a very common WordPress plug-in that’s gonna make sure that you’re set up well there okay so you’re in the index you’ve got some basic technical things set up what do you do next well the next thing that you want to do is build out the website so that you’ve got just kind of a normal website with some content on it you’ve got the most important pages for your business and then as a next step you’re gonna want to start developing keywords that you want to rank for and a really good easy way to do this is to go and put in your competitors into a competitive analysis tool SEMrush is a great tool for this you can drop your competitors in there you can find all the different keywords they’re ranking for try to pick some of the best ones in the industry and you’re gonna want a cherry pick and take out the terms that your competitors are ranking forward and put them into a sheet right the ones that you

5 Simple Steps To Get Started Search Engine Optimization

5 Simple Steps To Get Started Search Engine Optimization

Also think you want to rank for in addition to that in that same tool you can see the ads that your competitors are running and you can see where running those ads of what keywords they’re running those ads on you take that and then you also take those same keywords and then put that into a sheet so you’ve got a big list outside of that you’re gonna want to go ahead and put in keywords into SEMrush that you think kind of intuitively make sense for your brand that’s gonna spit out a whole bunch more keywords and really what you’re looking to do is something called the keyword analysis so to develop a list of all the keywords that you would ever want to rank for within your space and then once you have that you are going to basically set that out and then determine what are the 10 most important what are the next 20 in that mid level and then what are the next 20 in that next level down right so you’ve got your 10 most important and you’ve got a couple different levels down as far as importance basically from a conversion rate optimization perspective so if you got ranked for these things in Google would you actually get business from them so putting them in that hierarchy is really really helpful after you’ve done that you’re gonna want to optimize your website so you’re going to want to assign one to three specific keywords to each individual page on your website and those keywords should be really closely themed together so if it’s SEO company for example it might be SEO company best SEO company best SEO company USA those will be examples of three that would be you know kind of in one group and you’re going to want to do a keyword assignment so that those those one two you know five keywords for an individual page and make sure you’re working that into the title this description the H1 the H2 the copy the image optimization and you’re going to go ahead and push that page live and that’s going to allow that page to potentially rank for that term so you’re going to want to use that process and go throughout the entire website and do that and if there’s certain keywords that are on your list that don’t fit with the page you’re gonna want to put that into another bucket

5 Simple Steps To Get Started Search Engine Optimization

Because we’re gonna be creating more pages later for those specific terms so if it doesn’t fit with a page if it’s that really make sense to associate that keyword put in another bucket we’re gonna make more pages down the road so that we can potentially rank for those terms so you’re gonna get the whole website optimized in the way that I just described then you’re gonna create a list of the additional pages that you want to create that will basically work with the keywords that weren’t able to work on the website so you create this list of another 20 and 30 pages for example in keywords that would be associated with those pages then you’re going to want to start creating those pages on a monthly basis until you’ve built out a whole bunch of more content that you could potentially get ranked for into Google

5 Simple Steps To Get Started Search Engine Optimization

So now you’ve created a really great on-site optimization for your main site and you’ve created new pages and you’re gonna start getting in more and more traffic and if you go inside of a tool like SEMrush you’re gonna see your keywords going up you’re gonna see the traffic going up and you want to really continue to create new pages on a consistent basis so that you can always be ranking for more and more terms okay so what do you do once you’ve got the foundation there well really then it’s all about content creation it’s all about social media and it’s all about building links to the website if you have a page in its ranking position 34 a term that you’re going after if you get another 10 20 links or so you don’t want to go too crazy on the links because it gives you if you get too many you’ll get a penalty but if you start getting more links to that specific page you’re gonna rank higher and higher and higher so you want to determine what are those five to ten most important keywords and build links to those pages over time

5 Simple Steps To Get Started Search Engine Optimization

Simple Steps Search Engine Optimization

You also want to curate the content on those pages so add more information to those pages make those pages better and then that’s going to show Google that these pages are alive they’re being updated you’re building links to them and and that’s going to allow the pages to rank higher and higher and higher so that’s a basic overview of how to get started with search engine optimization I hope this was helpful if you like this video give me a yes make sure to comment below or ask any questions and I’ll be happy to answer them see you next time

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